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Bill smiling, in front of light-up marquee letters.

About

Hi, I’m Bill

A UX designer and researcher in Stockholm, currently at Netlight.

I design with research at the core. I find the “why” behind what people do, through interviews, concept tests, surveys and data, and carry it all the way to designs that are tested and ready to build.

Based in
Stockholm, Sweden
Currently
Netlight, working with Telia
Focus
UX research & design
Education
M.S. Interaction Design & Technologies and B.S. Design & Product Development, Chalmers University of Technology

Experience

From Cork to Tokyo to Stockholm

WhenWhereWhat
2025–NetlightUX researcher & designer, Telia’s B2B web platform
2025Voi TechnologyUX designer, a first ride for women who don’t ride yet · Case study →
2024–25Kamezaki Lab, TokyoUI designer, controls for POIMO, an inflatable vehicle
2024SpotifyUser researcher, podcast comments · Case study →
2022–23Apple, CorkAI/ML annotation analyst, Siri & Apple Intelligence

How I work

From the first interview to the final prototype

I run studies end to end: planning them, talking to people, making sense of what they said and debriefing the team. Then I keep going. With hands-on design and prototyping skills, I turn findings into solutions and test them with the people they’re for, alongside designers, PMs and engineers.

That has meant helping podcast listeners talk to each other at Spotify, making e-scooters less intimidating at Voi, steering an inflatable vehicle with pressure in Tokyo, and helping Siri understand people better at Apple. I’m as comfortable leading a project as I am supporting one.

Hobbies

Courts and game worlds

Sports

When I’m not designing, I’m usually on a dodgeball court. I recently brought home a bronze medal from the European Championship. The current rotation also includes beach volleyball and bouldering.

Games

I’m a huge geek for anything game-related, on the table or online. Few things beat getting lost in a game world, or winning a close competitive match. It’s also why this site works a bit like a game menu.

The Swedish dodgeball team in yellow shirts, cheering with their bronze medals at the European Championship.
Bronze at the European Championship
Bill grinning next to a life-size Monster Hunter dragon, holding a giant red sword from the game.
Monster Hunter, sword included

Say hi

Let’s talk

I’m always happy to chat about research, design or a project you have in mind. Email me at falkxerxes@gmail.com, or find me on LinkedIn.